Skydeo launches B2B AccountsGraph for account-based marketing

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Skydeo has launched AccountsGraph B2B audience segments for account-based advertising on automated, CTV, and social platforms.

Skydeo has launched AccountsGraph B2B audience segments for account-based advertising on automated, CTV, and social platforms.

“AccountGraph audiences represent a huge step forward for B2B advertisers and account-based marketing (ABM),” said Brad Brown, Managing Partner (Honorary) of McKinsey & Company, “Skydeo’s unique blend of B2B data with extensive mobile-first consumer data. It provides marketers with the ability to target potential customers like LinkedIn but on any platform at a low media cost. It’s a compelling solution.”

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Skydeo* launched AccountsGraph to allow B2B advertisers to target prospects on any social or software platform on Scale

SkydeoB2B segments include static data, contact data by company name, job title, industry, company revenue, company employees as well as technical data based on technologies used by the company.

* AccountsGraph allows B2B advertisers to target potential clients and customers by company name at scale. Reaching consumers through the company they work for is important for hiring ads and for selling B2B products and services in the finance, IT, technology, pharmaceutical, and human resource sectors.

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The Skydeo* AccountsGraph™ benchmark ranking of the top 2,000 companies in technology, finance, healthcare and other industries is available on Yahoo, TikTok, Google, LiveRamp, Kargo & StackAdapt. For a list of the top 5,000 companies, go to AccountsGraph.com or contact Skydeo for a custom audience.

According to Mike Ford, CEO of Skydeo, “Since we launched SkydeoB2B, we have seen a rise in B2B intent statements, so there is an advantage to launching AccountsGraph now. We are helping B2B advertisers increase account-based marketing.”

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