Semrush acquires Backlinko.com and adds 500k in monthly traffic | Business

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BOSTON – (BUSINESS WIRE) – January 19, 2022 –

Semrush (NYSE: SEMR), a leading SaaS platform for online visibility management, today announced the acquisition of Backlinko training platform for marketing and search engine optimization (SEO).

With over 500,000 visits per month (unpaid traffic, as of December 2021), Backlinko.com is widely known as one of the most respected resources for training, strategies, and advice for today’s digital marketers.

Backlinko was founded in 2012 and is dedicated to actionable content and video marketing, link building, social media, and SEO training. This includes a wide range of educational resources including video and text-based content along with tools, code, and proprietary SEO techniques.

The desire to acquire Backlinko was driven by Semrush’s commitment to inspiring the current and the next generation of digital marketers. Today’s marketers require not only high-quality tools, but also best-in-class training from real experts and practitioners in the field.

Brian Dean is one of the top digital marketing professionals, and we’re thrilled to bring him and his team into the Semrush family. Together with our Semrush Academy, we now offer one of the most powerful digital marketing and SEO training resources on the web,” said Andrew Warden, Semrush’s Chief Marketing Officer. “The demand for digital marketing expertise remains strong for nearly every business, and we know that Our clients are constantly striving for high quality education to improve skills. We are a company for marketers, through marketers and we want to help those in our community be the best digital marketers they can be.”

Upon joining Semrush, Backlinko founder Brian Dean and colleagues will continue to grow the Semrush community by creating and curating original content for Semrush Academy.

“We are very excited to be joining Semrush. Digital Marketing and SEO is more relevant and important to business success than ever before.” Brian Dean, founder of Backlinko. “Semrush is one of the first places digital marketers turn to when starting their marketing journey, so our combined efforts and shared learning library offer millions of marketers the opportunity to learn from the best in the field.”

Semrush has strong goals to create a self-service, comprehensive online training platform to set standards for digital marketing education globally. The Backlinko acquisition is one component of the overall journey.

About Smrash

Semrush is a leading SaaS online impression management platform that enables companies globally to power search engine optimization, pay-per-click, content, social media, and competitive search campaigns, and get measurable results from online marketing. Semrush provides insights and solutions for companies to build, manage and measure campaigns across various marketing channels. Semrush, which has more than 79,000 paying customers, is headquartered in Boston with offices in Philadelphia, Dallas, Prague, St. Petersburg, Warsaw, and Limassol.

View source copy on businesswire.com: https://www.businesswire.com/news/home/20220119006070/en/

Contact: Media contacts:

Semrush PR

Jana Jaranko

y.garanko@semrush.com

in a

Tom King

kiehn@em-comms.com

+ 1 (646) 384-3361

Keyword: Massachusetts, United States, North America

Industry Keyword: Technology Publishing Marketing Communications Online Software Social Media Search Engine Optimization Search Engine Marketing Engine

Source: Semrush Holdings, Inc.

Copyright Business Wire 2022.

Publication date: 01/19/2022 04:15 PM / Disc: 01/19/2022 04:17 PM

http://www.businesswire.com/news/home/20220119006070/en

Copyright Business Wire 2022.

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