Pharmaceutical company Sakatonik ABC hands Magnus over social media duties


Pharmaceutical company Sakatonik ABC has appointed Magnus to handle social media duties in Indonesia for a year. The appointment follows a presentation held in November last year, which saw three other agencies compete to acquire the account.

During the appointment, Magnus will be responsible for digital strategy, content development, and maintenance of Sakatonik ABC’s social media platforms.

William Surya, Senior Director of Digital Marketing, Sakatonik ABC, said Magnus’ ideas and strategy for Sakatonik ABC, along with its portfolio, made her confident that it would support the brand in maximizing its potential on social media. “Through this partnership, we hope to foster a stronger relationship between the company and the public. We also hope to achieve our goals and KPIs with Magnus to help and support us as well.”

Pradhana HS, MD at Magnus, said he is proud and excited to embark on this new collaboration with Sakatonik ABC. “We will do our best and with an outstanding strategy to achieve the best business and marketing results. Commitment to strive and deliver more than what is expected for our clients is at the core of our business.”

Separately, Coway Indonesia, a water purification and air purification company based in South Korea, partnered with digital consultancy Magnus in its influencer marketing campaign in September last year. The campaign ran until October 2021 and focused on Coway’s new products – the Tornado Air Purifier and Cinnamon Water Purifier. Magnus has been tasked with increasing the brand awareness and presence of Coway’s brand in Indonesia and on social media.

Andy Kim, CEO of Coway Indonesia interactive marketing Magnus was then selected because the agency has a deep knowledge of the Indonesian market, and the agency has dealt with many major companies such as LINE Bank of Hana Bank, Garuda Indonesia and Tokopedia, as well as the government.

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