Integration brings significant production efficiencies to customers, including Milwaukee Bucks
Stensul and Movable Ink, the leading content personalization program, today announced a strategic partnership. The new integration means custom Movable Ink content can be retrieved and seamlessly added to an email that is created, previewed and approved within the Stensul platform without having to touch the initial code. All necessary ink transfer codes are automatically embedded into the HTML produced by Stensul, ready to be published by any leading digital marketing platform.
“As consumer behavior continues to evolve rapidly, marketers around the world are prioritizing two things: building more personalized customer experiences and driving production efficiencies,” he said. Adam Stamblick, President of Movable Ink and Chief Customer Officer. “We’re excited to partner with Stensul to do exactly that while delivering better customer experiences and stronger marketing performance across every customer touchpoint.”
The Milwaukee Bucks were using the two platforms separately. Before merging, the Movable Ink code had to be manually copied and pasted into Stensul. Then submission tests are required to ensure that the email will display as required. Now everything is seamless and simply requires dragging and dropping a moving ink unit into the Stensul generated email.
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“The pandemic has forced us to focus on how we’ve marketed to our fans and what we’ve been marketing,” said Ben Conrad, Bucks vice president of digital marketing and automation. “Our email efforts have shifted from focusing on ticket sales to other revenue sources, such as team merchandise as well as fan engagement initiatives. The shift has also resulted in an increase in the number and frequency of emails sent to subscribers, levels that have grown even higher since the resumption of currency play. “.
Today, about halfway into the 2021-2022 NBA season, the integration of Movable Ink with Stensul makes creating responsive emails approximately 25% faster than it was before the two platforms were directly linked. An example is an email thread sent before, during, and after each game. The integration allows Bucks to customize the emails sent to each subscriber from the previous game to the final bell sound, all within a very short time. The Movable Ink-Stensul integration makes creating a custom email thread a breeze.
“Digital collaboration is the virtual way the world works now, and the amount of technology used by marketing and creative teams within brands has never been higher. We believe that any great modern marketing technology has to work well with neighboring technology, and we have focused on This helps bring creativity and collaboration closer together. Our integration with Movable Ink is the latest demonstration of this commitment,” said Noah Denkin, founder and CEO of Stensul. “We want to empower people to do their best work and achieve great results by making Quick content creation.”
Movable Ink joins the most comprehensive group in the deep integration email creation category, all aimed at unifying and simplifying the offline email creation process consisting of single-purpose tools used by professionals working in silos. Other Stensul integrations include Adobe Campaign, Marketo, Workfront, Oracle Eloqua and Responsys, Salesforce Marketing Cloud, Iterable, Braze, Slack, Microsoft Teams, Microsoft Outlook, and others.
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