Learn Strategic Crop Marketing from Purdue University


Farmers often tell extension professionals that one of the things they want to improve is their ability to successfully market crops. The extension is responding by offering a five-week virtual program titled Strategic Marketing for Your Farm’s Future. Now it’s your turn to respond and sign up online for this unique programme. The registration deadline is February 1.

“We are excited to be able to provide first-class information to farmers who want to learn more about marketing and improve their grain marketing skills,” says Gina Ness, Purdue University Extension Instructor in Putnam County, India Ness and Ed Faris, Extension Instructor in Huntington County, Indiana, he coordinates this effort with help from the Purdue University Center for Commercial Agriculture. The program is open to farmers all over the country, no matter where you live.

“We want to give people more confidence in making grain marketing decisions for their future agricultural operations,” says Faris. “The goal is to enhance producer skills to address the ups and downs of markets, while supporting producers’ personal skills and mental well-being.”

For beginners and traders

The program is designed so that everyone is able to gather useful information, no matter how much current knowledge they have about grain marketing, says Ness.

“We started with the basics of crop marketing on the first night, including understanding the cash and futures markets and where the basis fits,” Ness explains. “The second program will focus on technical analysis, starting at the entry level.”

Subsequent sessions will discuss diversification into niche markets, using break-even cost information to develop marketing strategies and learning how to share your grain marketing strategy with others in the farm operation.

“We’ll focus on how to deal with the pressures of ups and downs in marketing later in the series,” Ness adds. “We want farmers to have the tools to help them deal with the pressures that can come with working in volatile markets.”

open an account now

Fares says virtual programming will be delivered every Thursday evening starting on February 3 and ending on March 3. Program times are 7-8 PM EST, or 6-7 PM CST.

Participation fee is $30. You can register online. Registration deadline is February 1. For more information, contact Putnam County Extension at 765-653-8411 or email smith535@purdue.edu.

Ness says the basic work required to put this program together was made possible by a grant from the USDA’s National Institute of Food and Agriculture. It is also supported by the North Central Extension Risk Management Education Committee.


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