Vintage Wedding

King’s Lynn bridal wear boutique expands

A bridal wear boutique owner has gotten married and extended her Lynn business to include wedding dress rental and photography.

Zera Rowell (previously Knights) founded Aime Moi Encore, a pre-loved bridal wear and accessories store in St Ann’s Street, in November last year.

Since then she has added a rental service as well as brides-to-be being able to buy her vintage dresses and is using her photographic skills to extend her enterprise.

Zerah Rowell
Wedding shoes are available to buy (60403367)
Wedding shoes are available to buy (60403367)

During a busy year, she also married her husband Luke, wearing a total of three dresses on the big day from her vintage collection.

She said: “One of my aims when I opened the business was to have a rental service and because so many people inquired about it, I started it a couple of weeks ago.

“I also opened my photography business Avec Amour Photography as I used to have to get someone in for model shoots. I did a photography course at school and it’s just kind of taken off.

Jewelery and accessories are available to buy (60403370)
Jewelery and accessories are available to buy (60403370)

“People have bought dresses and I can take photos of them so they can see what the dress would look like on the day.

“I’ve shot a couple of weddings where people have also bought dresses from me so that’s nice.

“I was looking to expand my business so this uses my skills and I do small weddings.”

Zera’s collection of stunning vintage wedding dresses saw her wear three of them on her big day. She will also be taking a selection of her bridal wear to a wedding fair that is just around the corner from her boutique in Lynn.

Dressing room in the Aime Moi Encore boutique (60403374)
Dressing room in the Aime Moi Encore boutique (60403374)
Wedding dresses in the boutique are available to rent or buy (60403358)
Wedding dresses in the boutique are available to rent or buy (60403358)
A selection of wedding dresses (60403364)
A selection of wedding dresses (60403364)

For further information visit aimemoiencore.co.uk/dress-rental or contact Zera at lovemeagainbridal@hotmail.com

She added: “I will be at the Duke’s Head hotel on Sunday, November, 13 at their wedding fair with my display.”



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