As a new business owner, you may feel like doing everything for your business on your own, from hiring new people to answering customer service emails and completing production work. However, you may be surprised to learn that focusing on just one type of task as a specialist can increase the size of your project. Jessica Dennehy would like to share her insights into how engaging only in convergent tasks can help you find the voice of your brand.
Jessica Dennehy is CEO and owner of Pivot & Slay, a company that helps entrepreneurs take their business to the next level. It helps them direct their actions and mindsets so that they can kill their targets. One of their first steps with the client is to find out what tasks they do for their company. “Everything the business owner does should help move the business forward,” she says. “You don’t have to do all the work yourself. Your role, as the owner, should be to overlook the smooth flow of all other operations.” The best way to achieve this is to outsource tasks that do not require your immediate attention. “Once you start your business, it’s time to start hiring additional employees, including part-time workers and freelancers, so you can focus on the bigger picture,” says Jessica Dennehy. “Your mental stamina should be used to grow your company, not to do trivial tasks throughout the day.”
Once you do only the important tasks, you will be amazed to see how your brand can grow. “When you totally call it up and have more time to think, you’ll be amazed at how quickly your work begins to align so closely with your vision of it,” says Jessica. “You will find the voice of your brand and be able to share it with the world more effectively.” And if that is your ultimate goal, then you need to start outsourcing as soon as possible.
Being a business owner entails a number of unique challenges. But Jessica Dennehy assures you that once you breathe and focus on your vision for your business, you’ll be more likely to grow and succeed.