Today’s set of burning questions, my smart answers, and the real deal:
Question: I know that the IC Imagine charter school operates, as I understand it, as a middle school and high school in the new building. I know they have much larger holdings of land, and as I recall they still run an elementary school program out of the Brevard Street shopping complex. Are they planning to build a brick and mortar facility near the other building, and if so when? What is the current limitation at the primary and secondary levels?
my answer: I’m just going to assume ICI will put a hotel and brewpub on the rest of the property. Maybe a few hundred apartments.
The real answer: IC Imagine outside the mall and in his permanent home.
“We operated our school on Brevard Road prior to completing construction on our new 47-acre campus on Mackintosh Road,” Jane Townley, principal, said by email. “In the fall of 2019, all of our students (K-12) moved to our new facility.”
The school used a space in an old Kmart shopping center on Brevard Road. This former Kmart space is now being renovated into a home furnishings store, as I noted in December.
ICI initially used modular units on the McIntosh Road property while the new building was in the works, as reported in the Agipman 2018 column. Townley said in 2018 that the new 115,000-square-foot building, plus land and associated costs, came at a price 23 million dollars.
In the registry department, ICI thrives.
“We are a 12th-grade kindergarten school (primary and secondary), and our current enrollment is 1,230 students,” Townley said.
man’s answer: The CarMax app at the old Toys R Us site? More information about the cost of the court?
Regarding more buildings, Townley mentioned a new path and no other building.
“Currently, we are moving forward with the construction of a 3.1-mile trail running through our property,” Townley said. “The track will be used for lessons, mountain and cross-country cycling, and other events.”
The brick and mortar construction appears to be completed.
“We’re done with our building!” Townley said.
Question: When I read Ingles’ food ads, I always get a little confused by some of their offerings, and maybe the answer guy can clear this up. I know in some of these specials the store is trying to move more products. For example, a product is offered as two for $4. Does this mean that if you only buy one of this product, it will be worth $2? Or are you charged the normal full price if you don’t buy two? Then there are offers that say buy one, get one free. In this case, it looks like if you buy two, you get the items at 50% off. On the other hand, if you only buy one for any reason, do you pay full price? Or will you get this item for 50% off? Finally, in some products the numbers get too large. For example, if you buy 10 for $10. Again, I’m going to assume that if you buy five, you’ll get them for $5. am i right Can you find out from the right people how effective these offers are in terms of people buying the most when they make these offers?
my answer: I’m not going to lie here – I’ve assumed for years that you have to buy the full amount to get the full discount. After my wife sparked me to buy 10 bottles of soda one day, I finally saw the light. Hey, I drank them all… in two days.
The real answer: Given that Ingles and other stores have been offering these types of deals for decades, I think we can assume they work. More on this in a minute.
But first, let’s get to the dollars and cents of all that.
Related Coverage:Ingles Plans New Store, Retail Addition in West Asheville
man’s answer: The peanut labels of Engels are confusing? Court nuisance still go?
man’s answer: Will AVL have a customs facility? Ingles gas “upper class?”
“Like most retail businesses, we offer pricing incentives for customers to purchase additional quantities,” said Ron Freeman, chief financial officer of Ingles Markets by email. “If the item is BOGO (buy one get one free), and you only buy one, you’ll get that product at half price.”
Likewise, if a product is advertised as “10 for $10,” each product would cost $1, Freeman said.
In terms of effectiveness, these types of upgrades work.
“Although traditional discounts are effective, Buy One, Get One (BOGO) has become one of the more popular options for retailers recently,” Matt Ellsworth wrote in a 2018 blog post for Wiser Solutions, the retail analytics provider.
“It goes without saying that shoppers love getting items for free,” Ellsworth wrote. “According to behavioral economics researcher Dan Ariely, shoppers generally overestimate the benefits of ‘free’ even when compared to high-quality discounted items.”
Ellsworth, citing a report by industry analyst AMG, said the BOGO system could be more profitable for retailers, finding that “66 percent of shoppers say they like BOGO more than all discount promotions.”
“They also found that 93 percent of shoppers reported having taken advantage of BOGO promotions at least once,” Ellsworth wrote.
Furthermore, he cited Professor Preti Salvi of the SV Institute of Management, who noted that “shoppers are more likely to participate in BOGO promotions because the products do not appear to have an additional cost and are more valuable because of the deal.”
So, that’s why stores do it!
I’ll also note that today’s second question was free… and you owe me $79.50 for the first question.
This is John Boyle’s opinion. To submit a question, call them at 232-5847 or email@example.com.