Deck That Martech Startup Ocean.io Used To Raise $7 Million In Series A Funding

Advertisement

  • Martech startup Ocean.io says its AI data platform is helping B2B marketers transform better sales.
  • The company just raised $7 million from Peak Capital and existing investors.
  • She plans to use the funds to grow her team and expand into the United States.

Ocean.io, a martech data platform that helps B2B sales staff intelligently target key accounts, just raised $7 million in Series A funding. CEO and founder Michael Heiberg said the Copenhagen-based startup will use the money to expand into the United States, employing 25 people there by the end of the year.

Peak Capital led the round, which also included existing investors such as Lottrup & Co. and Rulebreaker Ventures.

Ocean.io says its data platform is helping businesses and B2B marketers prepare for the shift from lead-based to account-based marketing, a new strategy that uses AI-based insights to help sales and marketing teams find and better target potential customers. Ocean.io competes with the likes of Zoominfo, Clearbit, Cognism and Apollo.io.

ABM can be a tedious manual process. But the Ocean.io data platform analyzes more than 300 million web pages, company records, public databases, and existing account and transaction data to create corporate profiles, similar to the profiles consumer marketers use to target people, Heiberg said. It can also create similar lists of similar companies that the company can then target.

Heiberg said this type of data helps companies focus on the prospects that are most likely to lead to sales.

“B2C marketing has become data-driven and personalized in recent years, but B2B marketing is still stuck in the stone age,” he said. “Ocean.io goes beyond ‘industry coding’ to understand precisely what companies are doing.”

The Ocean.io platform also integrates with customer management systems from companies like LinkedIn, Salesforce, HubSpot, and Pipedrive, so companies can export targeted accounts and saved searches to create more personalized marketing campaigns.

Ocean.io, whose clients include Sony, UserTesting, Brandwatch and JGL, claims to have grown its revenue seven times in 2021, with a current revenue run of $6 million.

Check out some slides from Ocean.io’s fundraising platform below.

Advertisement

Leave a Comment