Demographic information reveals insights into the direction social media is headed. The revolutionary technology that powers many of the application spaces on phones around the world is now increasingly favored by the younger and middle-aged generations as a platform for peer-to-peer communication. Nowadays, businesses can make better use of social media to enhance consumer engagement, making the tools and processes offered on the given platform a reliable resource for raising existing customers’ loyalty.
Brian Cardin, social media expert and young entrepreneur, discusses how entrepreneurs can proactively engage with customer engagement through social media and better work with their marketing team to boost brand loyalty.
Start with the strategy
To effectively use social media as an essential tool for converting returning consumers into loyal customers, entrepreneurs must first meet with their marketing team to brainstorm and develop a smart social media strategy. A well-thought-out unified plan for using social media as a tool to reach customers needs to include lead mining, search engine optimization (SEO), link building, and public relations (PR).
When creating a social media strategy plan, some of the key mileage signs to consider include improving search engine rankings, raising your conversion rate, and improving sales and consumer experience. These pieces help the organization harmonize with the implementation of strategy and equality with the competition.
Value Content Planning
Consumer experience plays a vital role in the level of engagement a company can create through social media with customers. Customer loyalty goes out the window if people are not satisfied by their interaction with an organization on their social media platform.
Social media platforms started as a way for users to share content. Viewers will continue to visit and interact with profiles that post content that somehow brings value to their lives. User interaction with the company and return of views is critical to sparking brand loyalty. Marketing teams should focus on compelling, memorable, and attention-grabbing visuals in the form of videos, images, infographics, visual aids, infographics, and screenshots. This type of content will be shared more by customers, which contributes to building brand loyalty. A customer who shares an organization’s content takes a step towards brand loyalty and exposes the brand to a different audience of that individual’s followers.
Advance planning for viable content and useful campaigns helps maintain a consistent and continuous delivery of what consumers want, which also includes data collection and research on other content that target customers interact with and consider.
Listen and respond to consumers
Now that the work is done on the back end, it’s time to stay present and constantly interact with consumers after content has been published. When a viewer responds to a company’s post with a comment, praise, like, question or complaint, accept all responses as they are, listen to consumers, and respond. Including a brand name in the conversation is good, bad, or indifferent is the opportunity a company needs to build relationships with the consumer, which leads to customer loyalty. Getting to know the audience that connects with the audience is an opportunity to reward individuals with discounts, promotions, and exclusive access to more content, promoting an individual’s development from viewer to consumer to loyal customer.
About Brian Cardin
Brian Cardin is a young entrepreneur, philanthropist, and enthusiast in real estate and design. She is currently studying at the Neeley School of Business, and is pursuing a major in Finance with a focus on Real Estate. Besides working towards her degree, she has already begun her entrepreneurial journey as a co-founder of BF Hats and the creator of Styles for Smiles – a company that sells bracelets to help fund cleft palate operations for children in developing countries.
Tina Johnson helped take The Marketing Folks from a weekly newsletter to a full-fledged news site by creating a new website and new brand. It continues to help keep the site responsive and well organized for readers. As a contributor to The Marketing Folks, Tara primarily covers new industry.