Amazon India today signed a Memorandum of Understanding (MoU) with the NIF Incubation and Entrepreneurship Council (NIFientreC), a technology business incubator hosted by the National Innovation Foundation (NIF), an independent body under the Ministry of Science and Technology (DST), Government of India, to accelerate grassroots innovation. The local economy and livelihoods throughout rural India. The partnership aims to encourage innovation and create livelihood opportunities for a large number of people across India.
What does partnership mean?
As part of this programme, NIFientreC with the help of Amazon will bring together experts from various fields, particularly from the Direct-to-Customer (D2C) industry to hold master classes, workshops and other interactive training programs on all aspects of product distribution and availability to the end user in the most convenient manner.
This partnership will help boost creativity and innovation of students and emerging entrepreneurs who specialize in consumer-based technology innovation at the grassroots level and accelerate the growth of Digital India.
Boosting the local economy
Dr. Gulshan Rai, Chairman of NIFientreC, said: “With the growth of e-commerce in India, we are proud to announce this partnership with Amazon to help boost the local economy by accelerating innovation at the grassroots level and enabling the digitization of several thousand innovators over a period of time. This is also an attempt to demonstrate the country’s prowess in technological innovation and accelerating the growth of digital India.”
Manish Tiwari, Vice President of Amazon India, said, “Our partnership with NIFientreC aims to bring the benefits of digitalization and e-commerce to grassroots entrepreneurs and entrepreneurs who drive student innovations from rural areas to sell to millions of Amazon customers in India and across the world,” said Manish Tiwari, Vice President of Amazon India. India.
“Digitalization can help create sustainable livelihoods in rural India by expanding the reach of micro-entrepreneurs and thus unlocking their full potential. Through extensive capacity building sessions and digitization campaigns, we hope to make selling on Amazon easier for thousands of these innovators from all over the world. across rural India and helping boost the local economy, Tiwari added.
“It’s a milestone in India’s innovation and entrepreneurship ecosystem, where core innovators and Amazon will now be closer than ever, an overarching model that the rest of the world may want to replicate,” said Dr. Vipin Kumar, Director of NIF.
The MoU signing ceremony was followed by a workshop for grassroots innovators and entrepreneurs supported by NIFientreC with Amazon trainers. Amazon and NIFientreC will collaborate with key players in the innovation and entrepreneurship ecosystem, including central and state government partners, to conduct these training programs and accelerate innovation at the grassroots level.
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Published: Wednesday, January 19, 2022, 05:07 PM IST